Tech Lab Introduces Additional Consumer Privacy Safeguards into Content and Audience Taxonomies (blog post) Tech Lab Releases for Comment: Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability (press release)įinal Audience Taxonomy 1.1 and Content Taxonomy 2.1 Provide Additional Consumer Privacy Safeguards (blog post)īrand Safety in the age of COVID (blog post) IAB Tech Lab Releases Content Taxonomy 3.0 to Enable Contextual Targeting for CTV & Expands News Categories (press release) This update includes some deletions which make this version of the taxonomy non-backwards compatible with previous releases. The changes include updates to “Aboutness categories” as well as to the additional “vectors”. This latest version includes updates to better support a variety of areas – News, Video/CTV content, Podcasts, Radio, Games and App stores. The 3.0 version of the content taxonomy is now ready for market adoption. Typical uses of the content taxonomy are contextual targeting and brand safety. The Content Taxonomy provides a “common language” that can be used when describing content.
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